Source
- Skills
- 50
- Publisher
- Corey Haines
- License
- MIT
The set is built around a single context file. The product-marketing skill interviews you and writes down the product, the audience and the positioning. Every other skill checks for that file before it asks you anything, so you are not explaining your ICP to the copywriting skill after already explaining it to the CRO skill.
The skills also point at each other. Copywriting, CRO and A/B testing hand work back and forth, and so do the SEO audit, schema and AI SEO skills. Most ship reference files, such as ad platform specs or sample-size tables, that the agent opens only when a task needs them.
SEO and search
- SEO audit Audit a site for technical, on-page and content SEO problems and rank the fixes.
- AI SEO Optimize content to be cited in AI search: ChatGPT, Perplexity, Claude and AI Overviews.
- Site architecture Plan page hierarchy, navigation, URL structure and internal linking.
- Programmatic SEO Build SEO pages at scale from templates and data without publishing thin pages.
- Schema markup Add and fix structured data so pages qualify for rich results.
- Content strategy Decide what to write, in which topic clusters, for which stage of the funnel.
- App store optimization Audit and improve an App Store or Google Play listing.
- Directory submissions Submit a product to startup, SaaS, AI and review directories for links and discovery.
Conversion
- CRO Find why a page or form does not convert and what to change first.
- Signup flows Cut friction and drop-off from signup, registration and trial activation.
- Onboarding Improve activation and time to value after signup.
- Popups Design popups, slide-ins and banners that convert without annoying people.
- Paywalls Design upgrade screens, upsell modals and feature gates that turn free users into paid.
Copy and content
- Copywriting Write or rewrite marketing page copy: headlines, value propositions and calls to action.
- Copy editing Tighten, review and refresh copy that already exists.
- Cold email Write B2B cold emails and follow-up sequences that get replies.
- Email sequences Build drip campaigns, onboarding sequences and lifecycle email flows.
- Social media Create and schedule posts for LinkedIn, X, Instagram, TikTok and more.
- Video Produce marketing video with AI tools or programmatic frameworks such as Remotion.
- Images Create and edit marketing images: blog heroes, social graphics and product mockups.
- SMS marketing Plan SMS and MMS flows: welcome, abandoned cart, win-back and promotions.
Paid and measurement
- Paid ads Plan and optimize campaigns on Google, Meta, LinkedIn and X.
- Ad creative Generate and iterate ad headlines, copy and variations at volume.
- A/B testing Design experiments with a real hypothesis and a sample size that can answer it.
- Analytics tracking Set up and audit GA4, tag manager, events and UTM tracking.
- Attribution Work out which marketing drives revenue and reconcile numbers across tools.
Growth and retention
- Referral programs Build referral and affiliate programs and word-of-mouth loops.
- Free tools Plan and build free tools for leads, links and awareness.
- Churn prevention Build cancel flows, save offers and failed-payment recovery.
- Community marketing Grow a community in Discord, Slack or a forum that drives product growth.
- Lead magnets Create gated content, templates and checklists that capture email addresses.
- Co-marketing Find partners and plan joint campaigns.
- Influencer marketing Find, brief and pay creators, and measure what the partnership returned.
Sales and go-to-market
- Product launch Plan a launch or feature announcement, Product Hunt included.
- Pricing Set pricing tiers, packaging and value metrics, and plan a price change.
- Offers Design the offer itself: value framing, bonuses, guarantees and payment terms.
- Competitor pages Write comparison and alternative pages for search and sales.
- Competitor profiling Research and profile competitors from their URLs.
- Prospecting Find and qualify prospects and build an outreach list.
- Sales enablement Make sales decks, one-pagers, objection handling docs and demo scripts.
- RevOps Set up lead scoring, routing, pipeline stages and the marketing-to-sales handoff.
- Public relations Pitch journalists, write press releases and plan earned media.
- Events Plan webinars, conferences and meetups that produce pipeline.
Strategy
- Product marketing context Write the product, audience and positioning document every other skill reads first.
- Customer research Run and synthesize interviews, surveys and support tickets into personas and insight.
- Marketing plan Write a full 90-day or 12-month marketing plan.
- Marketing ideas Generate marketing ideas and tactics for a SaaS or software product.
- Marketing psychology Apply behavioral science and mental models to marketing decisions.
- Marketing council Put a question to a simulated board of well-known marketers and compare their answers.
- Marketing loops Set up a recurring marketing workflow an agent runs on a schedule.