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Marketing plan skill

Marketing plan is part of Corey Haines' marketing skills. Its job is to write a full 90-day or 12-month marketing plan. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product. Also use when the user mentions "marketing plan," "growth plan," "GTM plan," "go-to-market plan," "AARRR plan," "90-day marketing plan," "12-month marketing roadmap," "fractional CMO plan," or "fCMO plan." Generates an exhaustive 13-section plan structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to the client's current budget, team, and stage, mapped to future funding milestones, cross-referenced with the 139-idea marketing-ideas library and an embedded 17-section current-state audit rubric, with a full marketing operations stack showing which skills and MCP/API integrations execute each part. Outputs a Notion-paste-ready markdown document. For positioning and ICP context before planning, see product-marketing. For stage-specific deep work, see onboarding, signup, emails, referrals, pricing.

What the instructions cover

The sections of its SKILL.md, in order.

  • When to use
  • How this skill is invoked
  • The three phases
  • The 13-section plan structure
  • The AARRR framing
  • Marketing as investing — the north-star framing
  • The current-state rubric
  • Cross-references — skills this plan integrates with
  • The marketing operations stack
  • Funding-stage capability unlocks
  • Setting the budget scientifically
  • Growth patterns — the real shape of SaaS growth
  • Team and agency model
  • What every plan must customize
  • Common client-type variations
  • Quality bar
  • Output format
  • File layout per plan
  • Related skills
  • Task-specific questions (used during INIT)
  • How exhaustive should the plan be?
  • A note on tone

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 9 KB
  • references/ 13 files · 216 KB

Install the marketing plan skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill marketing-plan -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the marketing plan skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill marketing-plan -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the marketing plan skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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