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App store optimization skill

App store optimization is part of Corey Haines' marketing skills. Its job is to audit and improve an App Store or Google Play listing. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants to audit or optimize an App Store or Google Play listing. Also use when the user mentions 'ASO audit,' 'app store optimization,' 'optimize my app listing,' 'improve app visibility,' 'app store ranking,' 'audit my listing,' 'why aren't people downloading my app,' 'improve my app conversion,' 'keyword optimization for app,' or 'compare my app to competitors.' Use when the user shares an App Store or Google Play URL and wants to improve it.

What the instructions cover

The sections of its SKILL.md, in order.

  • When to Use
  • Before Auditing
  • Phase 1 — Identify Store & Fetch
  • Phase 1.5 — Assess Brand Maturity
  • Phase 2 — Score Each Dimension
  • Phase 3 — Competitor Comparison (Optional)
  • Phase 4 — Generate Report
  • Platform-Specific Rules
  • Common Issues Checklist
  • Task-Specific Questions
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 7 KB
  • references/ 5 files · 35 KB

Install the app store optimization skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill aso -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the app store optimization skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill aso -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the app store optimization skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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