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Paid ads skill

Paid ads is part of Corey Haines' marketing skills. Its job is to plan and optimize campaigns on Google, Meta, LinkedIn and X. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms. Also use when the user mentions 'PPC,' 'paid media,' 'ROAS,' 'CPA,' 'ad campaign,' 'retargeting,' 'audience targeting,' 'Google Ads,' 'Facebook ads,' 'LinkedIn ads,' 'ad budget,' 'cost per click,' 'ad spend,' 'should I run ads,' 'ABM,' 'account-based marketing,' 'B2B ads,' 'lead quality,' 'negative keywords,' 'Performance Max,' 'thought leader ads,' or 'when should I kill an ad.' Use this for campaign strategy, audience targeting, bidding, and optimization. For bulk ad creative generation and iteration, see ad-creative. For landing page optimization, see cro.

What the instructions cover

The sections of its SKILL.md, in order.

  • Before Starting
  • Reference Routing
  • Platform Selection Guide
  • Campaign Structure Best Practices
  • Ad Copy Frameworks
  • Audience Understanding & Targeting
  • Modern Meta playbook (Andromeda era — 2026+)
  • Creative Best Practices
  • Campaign Optimization
  • Retargeting Strategies
  • Landing Page Alignment (the headline-mirror trick)
  • Reporting & Analysis
  • Platform Setup
  • Google RSA Output Spec (mandatory when generating RSAs)
  • Audit & Recommendation Guardrails
  • Common Mistakes to Avoid
  • Task-Specific Questions
  • Tool Integrations
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 16 KB
  • references/ 14 files · 111 KB

Install the paid ads skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill ads -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the paid ads skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill ads -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the paid ads skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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