When the agent reaches for it
The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'how much should I charge,' 'my pricing is wrong,' 'pricing page,' 'annual vs monthly,' 'per seat pricing,' 'should I offer a free plan,' 'pricing page teardown,' 'pricing page audit,' 'is my pricing page AI-readable,' or 'can AI read my pricing.' Use this whenever someone is figuring out what to charge, how to structure their plans, or wants to audit a pricing page (for humans and for the AI agents that shortlist tools). For in-app upgrade screens, see paywalls. For offer construction (bonuses, guarantees, value framing, naming) on services/courses/coaching/high-ticket B2B, see offers.
What the instructions cover
The sections of its SKILL.md, in order.
- Before Starting
- Pricing Fundamentals
- Initial Pricing — "Pick a Price You Can Learn From"
- Value Metrics
- Tier Structure Overview
- Pricing Research
- When to Raise Prices
- Pricing Page Best Practices
- Pricing Page Teardown
- Pricing Checklist
- Task-Specific Questions
- Related Skills
What ships with it
Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.
-
evals/ -
references/
Install the pricing skill
For Claude Code, run this in a terminal. It comes from the publisher's own instructions.
npx skills add coreyhaines31/marketingskills --skill pricing -a claude-code License: MIT.
In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.