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Social media skill

Social media is part of Corey Haines' marketing skills. Its job is to create and schedule posts for LinkedIn, X, Instagram, TikTok and more. It loads on its own when a request matches its description, and you can also call it by name.

When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, Facebook, or other platforms, or wants to do social listening and engagement triage. Also use when the user mentions 'LinkedIn post,' 'Twitter thread,' 'social media,' 'content calendar,' 'social scheduling,' 'engagement,' 'viral content,' 'what should I post,' 'repurpose this content,' 'tweet ideas,' 'LinkedIn carousel,' 'social media strategy,' 'grow my following,' 'TikTok video,' 'Reels,' 'Shorts,' 'video script,' 'video hook,' 'short-form video,' 'create a reel,' 'social listening,' 'brand mentions,' 'competitor monitoring,' 'top posts to comment on,' 'find people asking for,' 'carousel,' 'slide-by-slide,' or 'document post.' Use this for social media content creation, repurposing, scheduling, short-form video scripting, and social listening. For broader content strategy, see content-strategy. For paid ads, see ad-creative. For earned media, see public-relations.

What the instructions cover

The sections of its SKILL.md, in order.

  • Before Creating Content
  • Platform Quick Reference
  • Content Pillars Framework
  • Hook Formulas
  • Content Repurposing System
  • Content Calendar Structure
  • Engagement Strategy
  • Analytics & Optimization
  • Content Ideas by Situation
  • Scheduling Best Practices
  • Reverse Engineering Viral Content
  • Short-Form Video (TikTok, Reels, Shorts)
  • Task-Specific Questions
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 8 KB
  • references/ 8 files · 49 KB

Install the social media skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal
npx skills add coreyhaines31/marketingskills --skill social -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the social media skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill social -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the social media skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.