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Free tools skill

Free tools is part of Corey Haines' marketing skills. Its job is to plan and build free tools for leads, links and awareness. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants to plan, evaluate, or build a free tool for marketing purposes — lead generation, SEO value, or brand awareness. Also use when the user mentions "engineering as marketing," "free tool," "marketing tool," "calculator," "generator," "interactive tool," "lead gen tool," "build a tool for leads," "free resource," "ROI calculator," "grader tool," "audit tool," "should I build a free tool," or "tools for lead gen." Use this whenever someone wants to build something useful and give it away to attract leads or earn links. For downloadable content lead magnets (ebooks, checklists, templates), see lead-magnets.

What the instructions cover

The sections of its SKILL.md, in order.

  • Initial Assessment
  • Core Principles
  • Tool Types Overview
  • Ideation Framework
  • Lead Capture Strategy
  • SEO Considerations
  • Build vs. Buy
  • MVP Scope
  • Evaluation Scorecard
  • Task-Specific Questions
  • Common Pitfalls
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 7 KB
  • references/ 2 files · 7 KB

Install the free tools skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill free-tools -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the free tools skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill free-tools -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the free tools skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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