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Analytics tracking skill

Analytics tracking is part of Corey Haines' marketing skills. Its job is to set up and audit GA4, tag manager, events and UTM tracking. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions "set up tracking," "GA4," "Google Analytics," "conversion tracking," "event tracking," "UTM parameters," "tag manager," "GTM," "analytics implementation," "tracking plan," "how do I measure this," "track conversions," "Mixpanel," "Segment," "are my events firing," or "analytics isn't working." Use this whenever someone asks how to know if something is working or wants to measure marketing results. For choosing attribution models, comparing multi-touch/MMM/incrementality, or reconciling conflicting numbers across tools, see attribution. For A/B test measurement, see ab-testing.

What the instructions cover

The sections of its SKILL.md, in order.

  • Initial Assessment
  • Core Principles
  • Tracking Plan Framework
  • Event Naming Conventions
  • Essential Events
  • Event Properties
  • GA4 Implementation
  • Google Tag Manager
  • UTM Parameter Strategy
  • Debugging and Validation
  • Privacy and Compliance
  • Output Format
  • Task-Specific Questions
  • Tool Integrations
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 6 KB
  • references/ 3 files · 22 KB

Install the analytics tracking skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill analytics -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the analytics tracking skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill analytics -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the analytics tracking skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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