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Ad creative skill

Ad creative is part of Corey Haines' marketing skills. Its job is to generate and iterate ad headlines, copy and variations at volume. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform. Also use when the user mentions 'ad copy variations,' 'ad creative,' 'generate headlines,' 'RSA headlines,' 'bulk ad copy,' 'ad iterations,' 'creative testing,' 'write me some ads,' 'Facebook ad copy,' 'Google ad headlines,' 'LinkedIn ad text,' 'static ads,' 'ad templates,' 'iMessage ad,' 'chat reveal ad,' 'ChatGPT ad,' 'Apple Notes ad,' 'AirDrop ad,' 'creative strategy,' 'creative roadmap,' 'creative retro,' 'hook writing,' 'creative review page,' 'present ad creative for approval,' 'motion video ad,' 'faceless video ad,' 'UGC ad,' 'greenscreen ad,' 'TikTok/Reels ad format,' 'which ad format to make,' 'Meta ad format tier list,' or 'creative format taxonomy.' Use this whenever someone needs to produce ad copy at scale or iterate on existing ads. For campaign strategy and targeting, see ads. For landing page copy, see copywriting.

What the instructions cover

The sections of its SKILL.md, in order.

  • Before Starting
  • How This Skill Works
  • Grounded Inputs
  • Platform Specs
  • Generating Ad Visuals
  • Generating Ad Copy
  • Iterating from Performance Data
  • Writing Quality Standards
  • Output Formats
  • Batch Generation Workflow
  • Common Mistakes
  • Tool Integrations
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • assets/ 1 file · 24 KB
  • evals/ 1 file · 23 KB
  • references/ 10 files · 139 KB

Install the ad creative skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill ad-creative -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the ad creative skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill ad-creative -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the ad creative skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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