When the agent reaches for it
The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:
When the user needs marketing ideas, inspiration, or strategies for their SaaS or software product. Also use when the user asks for 'marketing ideas,' 'growth ideas,' 'how to market,' 'marketing strategies,' 'marketing tactics,' 'ways to promote,' 'ideas to grow,' 'what else can I try,' 'I don't know how to market this,' 'brainstorm marketing,' or 'what marketing should I do.' Use this as a starting point whenever someone is stuck or looking for inspiration on how to grow. For specific channel execution, see the relevant skill (ads, social, emails, etc.).
What the instructions cover
The sections of its SKILL.md, in order.
- How to Use This Skill
- Ideas by Category (Quick Reference)
- Implementation Tips
- Top Ideas by Use Case
- Output Format
- Task-Specific Questions
- Related Skills
What ships with it
Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.
-
evals/ -
references/
Install the marketing ideas skill
For Claude Code, run this in a terminal. It comes from the publisher's own instructions.
npx skills add coreyhaines31/marketingskills --skill marketing-ideas -a claude-code License: MIT.
In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.