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Churn prevention skill

Churn prevention is part of Corey Haines' marketing skills. Its job is to build cancel flows, save offers and failed-payment recovery. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or implement retention strategies. Also use when the user mentions 'churn,' 'cancel flow,' 'offboarding,' 'save offer,' 'dunning,' 'failed payment recovery,' 'win-back,' 'retention,' 'exit survey,' 'pause subscription,' 'involuntary churn,' 'people keep canceling,' 'churn rate is too high,' 'how do I keep users,' or 'customers are leaving.' Use this whenever someone is losing subscribers or wants to build systems to prevent it. For post-cancel win-back email sequences, see emails. For in-app upgrade paywalls, see paywalls.

What the instructions cover

The sections of its SKILL.md, in order.

  • Before Starting
  • How This Skill Works
  • Cancel Flow Design
  • Churn Prediction & Proactive Retention
  • Involuntary Churn: Payment Recovery
  • Metrics & Measurement
  • Common Mistakes
  • Tool Integrations
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 7 KB
  • references/ 2 files · 23 KB

Install the churn prevention skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill churn-prevention -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the churn prevention skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill churn-prevention -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the churn prevention skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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