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Events skill

Events is part of Corey Haines' marketing skills. Its job is to plan webinars, conferences and meetups that produce pipeline. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants to plan, run, sponsor, speak at, or get pipeline from events — webinars, conferences, trade shows, meetups, dinners, workshops, virtual summits, or user conferences. Also use when the user mentions 'event marketing,' 'field marketing,' 'run a webinar,' 'webinar funnel,' 'show-up rate,' 'should we sponsor,' 'sponsor a conference,' 'trade show booth,' 'booth strategy,' 'event ROI,' 'badge scans,' 'event follow-up,' 'speaking slot,' 'CFP,' 'conference talk,' 'host a dinner,' 'user conference,' or 'virtual summit.' Covers all four roles: hosting, sponsoring/exhibiting, speaking, and attending. For product launch moments, see launch. For the partnership side of joint webinars, see co-marketing. For ongoing community programs, see community-marketing. For podcast appearances, see public-relations. For the email sequences themselves, see emails.

What the instructions cover

The sections of its SKILL.md, in order.

  • Before Starting
  • Pick Your Role
  • Which Events to Invest In (Portfolio First)
  • The Universal Arc: 20% Event, 80% Before-and-After
  • Hosting: Choose the Format for the Job
  • Attending (No Booth, No Stage)
  • The Content Arc: Every Event Is a Content Engine
  • Measurement: Pipeline, Not Applause
  • Common Mistakes
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 11 KB
  • references/ 4 files · 27 KB

Install the events skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill events -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the events skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill events -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the events skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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