When the agent reaches for it
The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:
When the user wants to optimize signup, registration, account creation, or trial activation flows. Also use when the user mentions "signup conversions," "registration friction," "signup form optimization," "free trial signup," "reduce signup dropoff," "account creation flow," "people aren't signing up," "signup abandonment," "trial conversion rate," "nobody completes registration," "too many steps to sign up," or "simplify our signup." Use this whenever the user has a signup or registration flow that isn't performing. For post-signup onboarding, see onboarding. For lead capture forms (not account creation), see cro.
What the instructions cover
The sections of its SKILL.md, in order.
- Initial Assessment
- Core Principles
- Field-by-Field Optimization
- Single-Step vs. Multi-Step
- Trust and Friction Reduction
- Mobile Signup Optimization
- Post-Submit Experience
- Measurement
- Output Format
- Common Signup Flow Patterns
- Experiment Ideas
- Task-Specific Questions
- Related Skills
What ships with it
Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.
-
evals/
Install the signup flows skill
For Claude Code, run this in a terminal. It comes from the publisher's own instructions.
npx skills add coreyhaines31/marketingskills --skill signup -a claude-code License: MIT.
In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.