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Content strategy skill

Content strategy is part of Corey Haines' marketing skills. Its job is to decide what to write, in which topic clusters, for which stage of the funnel. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to produce, not just writing it. For writing individual pieces, see copywriting. For SEO-specific audits, see seo-audit. For social media content specifically, see social.

What the instructions cover

The sections of its SKILL.md, in order.

  • Before Planning
  • Treat Content Like a Product
  • Searchable vs Shareable
  • Content Types
  • Content Pillars and Topic Clusters
  • Keyword Research by Buyer Stage
  • Content Ideation Sources
  • Prioritizing Content Ideas
  • Calendar Split: 60/30/10
  • Per-Format Execution Discipline
  • Create Once, Distribute Twice
  • Output Format
  • Task-Specific Questions
  • References
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 10 KB
  • references/ 2 files · 14 KB

Install the content strategy skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill content-strategy -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the content strategy skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill content-strategy -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the content strategy skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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