When the agent reaches for it
The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:
When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers. Also use when the user mentions 'AI SEO,' 'AEO,' 'GEO,' 'LLMO,' 'answer engine optimization,' 'generative engine optimization,' 'LLM optimization,' 'AI Overviews,' 'optimize for ChatGPT,' 'optimize for Perplexity,' 'AI citations,' 'AI visibility,' 'zero-click search,' 'how do I show up in AI answers,' 'LLM mentions,' 'optimize for Claude/Gemini,' 'llms.txt,' 'llms-full.txt,' 'OKF,' 'Open Knowledge Format,' 'knowledge bundle,' 'agent-readable site,' 'agent readiness,' 'is my site agent-ready,' or 'WebMCP.' Use this whenever someone wants their content to be cited or surfaced by AI assistants and AI search engines. For traditional technical and on-page SEO audits, see seo-audit. For structured data implementation, see schema.
What the instructions cover
The sections of its SKILL.md, in order.
- Before Starting
- How AI Search Works
- AI Visibility Audit
- Optimization Strategy
- Agentic Experiences
- Content Types That Get Cited Most
- Monitoring AI Visibility
- What NOT to Do
- AI SEO by Content Type
- Common Mistakes
- Tool Integrations
- Task-Specific Questions
- Related Skills
What ships with it
Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.
-
evals/ -
references/
Install the AI SEO skill
For Claude Code, run this in a terminal. It comes from the publisher's own instructions.
npx skills add coreyhaines31/marketingskills --skill ai-seo -a claude-code License: MIT.
In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.