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Sales enablement skill

Sales enablement is part of Corey Haines' marketing skills. Its job is to make sales decks, one-pagers, objection handling docs and demo scripts. It loads on its own when a request matches its description, and you can also call it by name.

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When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

When the user wants to create sales collateral, pitch decks, one-pagers, objection handling docs, or demo scripts. Also use when the user mentions 'sales deck,' 'pitch deck,' 'one-pager,' 'leave-behind,' 'objection handling,' 'deal-specific ROI analysis,' 'demo script,' 'talk track,' 'sales playbook,' 'proposal template,' 'buyer persona card,' 'help my sales team,' 'sales materials,' or 'what should I give my sales reps.' Use this for any document or asset that helps a sales team close deals. For competitor comparison pages and battle cards, see competitors. For marketing website copy, see copywriting. For cold outreach emails, see cold-email. For the offer being sold (bonuses, guarantees, pricing structure), see offers.

What the instructions cover

The sections of its SKILL.md, in order.

  • Before Starting
  • Core Principles
  • Sales Deck / Pitch Deck
  • One-Pagers / Leave-Behinds
  • Objection Handling Docs
  • ROI Calculators & Value Props
  • Demo Scripts & Talk Tracks
  • Case Study Briefs (Sales Format)
  • Proposal Templates
  • Sales Playbooks
  • Buyer Persona Cards
  • Output Format
  • Task-Specific Questions
  • Tool Integrations
  • Related Skills

What ships with it

Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.

  • evals/ 1 file · 6 KB
  • references/ 4 files · 38 KB

Install the sales enablement skill

For Claude Code, run this in a terminal. It comes from the publisher's own instructions.

terminal 
npx skills add coreyhaines31/marketingskills --skill sales-enablement -a claude-code

License: MIT.

In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.

Questions people ask

How do I install the sales enablement skill?

For Claude Code, run npx skills add coreyhaines31/marketingskills --skill sales-enablement -a claude-code in a terminal. In Longwave, add Marketing Skills from the marketplace, and its skills reach your Claude Code, Codex and OpenCode threads.

When does the agent use the sales enablement skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

Use your skills in every harness.

Longwave installs a skill collection once, and your Claude Code, Codex and OpenCode threads can all use it.

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