Source
When the agent reaches for it
The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:
When the user wants to research, profile, or analyze competitors from their URLs. Also use when the user mentions 'competitor profile,' 'competitor research,' 'competitor analysis,' 'profile this competitor,' 'analyze competitor,' 'competitive intelligence,' 'competitor deep dive,' 'who are my competitors,' 'competitor landscape,' 'competitor dossier,' 'competitive audit,' or 'research these competitors.' Input is a list of competitor URLs. Output is structured competitor profile markdown files. For creating comparison/alternative pages from profiles, see competitors. For sales-specific battle cards, see sales-enablement.
What the instructions cover
The sections of its SKILL.md, in order.
- Initial Assessment
- Core Principles
- Saving Raw Data
- Research Process
- Output Format
- Quick Scan vs. Deep Profile
- Handling Multiple Competitors
- Updating Profiles
- Task-Specific Questions
- Related Skills
What ships with it
Besides SKILL.md, the folder carries these. The agent opens them only when a step in the instructions calls for one.
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evals/ -
references/
Install the competitor profiling skill
For Claude Code, run this in a terminal. It comes from the publisher's own instructions.
npx skills add coreyhaines31/marketingskills --skill competitor-profiling -a claude-codeLicense: MIT.
In Longwave, add Marketing Skills from the marketplace. It installs all 50 of its skills, and your Claude Code, Codex and OpenCode threads can use them.