Brand guidelines skill

Brand guidelines is part of Anthropic's skills repository. Its job is to apply Anthropic's own brand colors and typography to an artifact. It loads on its own when a request matches its description, and you can also call it by name.

Source

When the agent reaches for it

The agent keeps every installed skill's description in view and loads the full instructions when a request matches. This is the description it reads:

Applies Anthropic's official brand colors and typography to any sort of artifact that may benefit from having Anthropic's look-and-feel. Use it when brand colors or style guidelines, visual formatting, or company design standards apply.

What the instructions cover

The sections of its SKILL.md, in order.

Overview
Brand Guidelines
Features
Technical Details

Install the brand guidelines skill

In Claude Code, run this in a session. It comes from the publisher's own instructions.

Claude Code

/plugin marketplace add anthropics/skills
/plugin install example-skills@anthropic-agent-skills

License: Apache-2.0.

Questions people ask

How do I install the brand guidelines skill?

In Claude Code, run /plugin marketplace add anthropics/skills, then /plugin install example-skills@anthropic-agent-skills.

When does the agent use the brand guidelines skill?

When a request matches its description. The agent keeps only the name and description of each installed skill in view, and reads the full instructions when a task fits. You can also ask for it by name.

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