The terms people use
The actual phrases people type into Pinterest search for your topic — how people really browse, not generic web keywords.
Know what to pin
before you make it.
Point Gravy at a topic and it surfaces the terms people actually search on Pinterest — the demand, the related phrases, what's rising — then turns them into pins built to get found. Research, create, and schedule in one workspace.
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01 · The gap
A keyword tool hands you a list. Then you're on your own.
A standalone Pinterest keyword tool tells you a term has demand and stops. Now you open a design tool to make the pin, remember to work the keyword into the title and description, guess at hashtags, and paste it into a scheduler. Somewhere in those hops the keyword you found gets watered down or dropped — and the pin that goes out isn't the one the research pointed to.
This is one job inside Gravy's marketing workspace: the research and the pin live together. The term you pick is the term the pin is built around, and it's queued to post before you've switched tabs.
02 · From topic to posted
Find the term, ship the pin.
The whole loop runs in one place — research, write, design, schedule — so a keyword becomes a live pin without leaving the workspace.
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01 · Give it a topic
Start from what you're pinning.
Tell Gravy what the pin or board is about — a recipe niche, a product, a blog category. No exporting a seed list into a separate tool first.
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02 · It finds the keywords
The terms people actually search.
Gravy surfaces the phrases people type into Pinterest search for that topic — the head terms, the long-tail, and the questions — instead of generic web keywords that never match how people browse Pinterest.
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03 · Shows the demand
Interest and whether it's rising.
Each term comes with how much interest it's getting and whether it's climbing or seasonal — so you chase keywords with room to rank, not just the saturated obvious ones.
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04 · Builds the pin around it
The keyword lands in the pin.
It writes the title and description with the keyword where Pinterest actually reads it, suggests hashtags, and drafts the graphic — so the keyword ends up in the pin, not stranded in a spreadsheet.
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05 · Queues it to post
Research to posted, one place.
Send the pin to the calendar and Gravy publishes to your Pinterest account on schedule. You never leave the workspace to go from a keyword to a live pin.
03 · What it surfaces
Not a web keyword list — how Pinterest searches.
Pinterest search behaves differently from Google. Gravy reads its own signals so the terms match how people actually browse.
Demand and trend
How much interest each term has and whether it's climbing or seasonal, so you time pins to a wave instead of guessing.
Related and long-tail
The adjacent and niche phrases with clearer intent and less competition — where a new pin can actually get found.
Where you can win
The terms your niche under-serves, so you make pins for demand that isn't already saturated by everyone else.
04 · Keyword → pin
The research doesn't stop at a list.
The reason to do this inside Gravy instead of a keyword tool: it acts on what it finds. Pick your terms and it writes the title and description around them, suggests hashtags, drafts the graphic, and queues the pin — with Pinterest analytics reading back what actually landed, so the next pin starts from what worked.
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workspace to research, make, and post the pin — instead of three
FAQ
Pinterest keyword research.
How do I find keywords for Pinterest?
Give Gravy a topic and it surfaces the terms people actually search on Pinterest for it — head terms, long-tail phrases, and questions — each with how much interest it has and whether it's rising. Then, unlike a standalone keyword tool, it uses those terms to write the pin's title, description, and hashtags and drafts the graphic, so the research turns straight into a pin.
Is there a free Pinterest keyword tool?
Gravy is free with your own model keys — connect a key you already have and research Pinterest keywords at no extra cost, then draft and schedule the pins in the same workspace. If you'd rather not manage keys, managed Gravy AI runs on credits. Either way there's no separate keyword-tool subscription on top of a design tool and a scheduler.
How do I know what people are searching for on Pinterest?
Gravy reads Pinterest's own search and trend signals for your topic and reports the terms people use, roughly how much demand each has, and which are climbing or seasonal. You get the direction of demand — what to make pins about now — rather than a static list with no context.
Can I see search volume and trends for Pinterest keywords?
Yes — each keyword comes with a read on its interest level and its trend (rising, steady, or seasonal), so you can prioritise terms with room to rank and time seasonal pins before the peak instead of after it.
How do I actually use the keywords in my pins?
That's the point of doing it inside Gravy. Once you pick terms, it writes them into the pin title and description where Pinterest indexes them, suggests on-topic hashtags, and drafts a matching graphic — then queues the pin to post. The keyword goes from research to a live, optimised pin without you copying anything between tools.
Stop guessing at keywords. Find what Pinterest is searching for.
Download Gravy, give it a topic, and turn real Pinterest demand into pins that get found. Free with your own model keys.