Reach and impressions
How far each post, reel, and story travelled — what's getting distribution and what quietly stalled.
See what your Instagram
is really doing.
Gravy pulls your Instagram performance into the workspace — reach, followers, saves, and your best posts — and sits each number next to the post that earned it. You don't just read insights; you know what to make more of.
App screenshot
01 · The gap
Insights in one app, the work in another.
Instagram's insights live in the app, on your phone, away from wherever you plan and write posts. So you check them, maybe screenshot a good week, and the takeaway never changes what you post next. The data and the work never meet.
In Gravy's marketing workspace, the numbers sit beside the post that earned them — on a real screen — and feed straight into the next one. What performed becomes the brief; what flopped gets dropped.
02 · What you see
The signals that tell you what to post.
Not a wall of numbers — the few that tell you what to make more of and what to stop.
Followers and growth
Who's following, how fast you're growing, and which posts actually brought people in.
Saves, shares, engagement
The saves, shares, and comments that signal a post landed — the actions the algorithm rewards.
Your best posts
The formats and topics pulling ahead right now, so you make more of what's working while it's hot.
03 · The difference
Insights that make the next post.
A dashboard tells you a reel did well and stops. Gravy turns that into the next move: the winning topic becomes the brief, it's drafted and queued, and it shows up across your other channels too — part of one social media analytics view, not an Instagram-only silo.
1
workspace where the numbers make the next post — instead of an app you check and close
FAQ
Instagram analytics.
Is there an Instagram analytics tool that shows what's working?
Gravy pulls your Instagram performance into the workspace — reach, followers, saves, shares, and your best posts — and sits each number next to the post that earned it. Because the analytics live where you plan and publish, a winning post becomes the brief for the next one instead of a stat you screenshot and forget.
Can I see Instagram insights on desktop?
Yes. Gravy brings your Instagram insights into a desktop workspace, so you're not squinting at the app to read reach and follower data. You get the numbers on a real screen, next to the posts and the calendar where you actually work.
Is there free Instagram analytics?
Yes — Gravy is free with your own model keys, so reading your reach, saves, and follower growth costs nothing beyond the keys you already have. Prefer not to manage keys? Managed Gravy AI runs on credits instead.
How is this different from Instagram's native insights?
Instagram's insights tell you what happened, in a separate app, and stop there. Gravy connects the numbers to the work — the post that performed becomes the starting point for the next one, and the winning topic feeds what you create and schedule next. It closes the loop instead of only reporting.
Stop screenshotting the app. Make your Instagram numbers do something.
Download Gravy and turn each post's performance into the brief for the next one. Free with your own model keys.