The key points
The real argument of the page — not the headline — turned into posts people can actually engage with.
Paste a link.
Get the posts.
Point Gravy at a blog post, a product page, or any article, and it turns that page into ready-to-publish posts — captions and a matching visual, shaped for each network — that you can line up and ship without leaving the workspace.
App screenshot
01 · The tedious part
One good page. A whole afternoon to repost it.
You publish something worth reading, and then the real chore starts: read it back, pull the key points, rewrite them for X, rewrite them again for LinkedIn, cut a version for Instagram, make a graphic, and paste every piece into a scheduler one network at a time. The content already exists — you're just moving it by hand, for an hour, per post.
This is one job inside Gravy's marketing workspace: hand it the link, and the moving-by-hand disappears. The page becomes a week of posts you review and approve, instead of a blank box you fill five times.
02 · From URL to queued
One link in, a week of posts out.
Paste a page and the whole repurposing loop runs in one place — read, draft, schedule, publish.
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01 · Paste the link
Drop in any page.
A blog post, a product page, a launch announcement, a docs page — paste the URL. No copying the article into a box, no stripping out the nav and the ads first.
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02 · It reads the page
It pulls out what matters.
Gravy opens the page and reads it the way a person would — the argument, the key points, the quotable lines and numbers, and the tone — so the posts are about the actual content, not a vague summary of the headline.
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03 · Drafts per network
One page, sized for each feed.
Out comes a thread for X, a carousel caption for Instagram, a hook for LinkedIn, a pin for Pinterest — each shaped for that network's length and rhythm, in your voice, not one generic blurb you reformat five times.
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04 · Line up the week
Straight onto the calendar.
The drafts land on one calendar, ready to arrange across the week. You edit and approve — you don't export from one tool and paste into another.
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05 · Publish
It goes out on schedule.
Approve the queue and Gravy publishes to each connected account on time. One link in; a week of posts out the door.
03 · What it takes from a page
Not the headline — the substance.
A summary tool skims the top. Gravy reads the page for the parts that make good posts.
Quotes and stats
The lines and numbers worth pulling out, lifted into hooks and captions that stop the scroll.
Your voice
Shaped to sound like you, from your past posts and what's performed — not a generic AI cadence.
A visual to match
A graphic drafted for the post from the same page, so you're not opening a separate design tool.
04 · Every major network
Post it where it fits.
One link becomes a set — each piece sized and formatted for its network, all on one calendar.
Instagram
LinkedIn
X
Pinterest
YouTube
Reddit + more FAQ
Turning a URL into content.
How do I turn a blog post into social media posts?
Paste the post's URL into Gravy. It reads the page — the argument, the quotable lines, the numbers — and drafts posts shaped for each network: a thread for X, a carousel caption for Instagram, a hook for LinkedIn, a pin for Pinterest. You edit, approve, and queue them, all in one workspace, without copying the article into a separate writing tool.
Can AI create social media content from a website URL?
Yes. Gravy takes a single URL and generates ready-to-post content from what's actually on the page, in your voice, sized for each network — plus a matching visual. It starts from the real content of the page rather than a generic prompt, so the posts are specific instead of vague.
Can it repurpose one article for Instagram, LinkedIn, and X at once?
That's the point. One link produces a set of posts, each formatted for its network — length, tone, and structure — instead of one blurb you paste everywhere. They all land on the same calendar, so a single article becomes a week of scheduled content in a few minutes.
Does it generate the images too, or just the captions?
Both. From the same page, Gravy drafts a visual to go with the copy — so you don't write the caption in one tool and design the graphic in another. You edit and approve the visual alongside the text before it's queued.
Will the posts actually sound like my brand?
They start from your voice. Because Gravy keeps your past posts and what performed, each draft is shaped to your tone and best-performing angles rather than a generic cadence. The URL supplies the substance; your history supplies the voice.
Do I have to publish through Gravy, or can I just draft?
Either. You can stop at approved drafts and export them, or connect your Instagram, LinkedIn, X, Pinterest, YouTube, and Reddit accounts and let Gravy publish on schedule. Credentials stay on your machine; the workspace just posts through the connection you authorize.
Stop reposting by hand. Turn your next link into a week of posts.
Download Gravy, paste a URL, and watch one page become a queue of posts sized for every network. Free with your own model keys.